Marketing Designer
Year
2024
Tools
Figma, Slack, Photoshop, Google Workspace, Zoom
Skills
Requirements Gathering, Marketing Design, Web Design, Project Management
Team
Karissa Paddie, Diane Almanzor, Gail Fausto
Background
Reach is an email & SMS campaign builder. You can tell Reach your campaign goals and Reach will communicate with each of your contacts on your behalf.
Overview
I was the Marketing Designer tasked to design their social media content, web assets, one pager and other communication materials.
Problem
The project objective was to build their digital platforms for marketing and communication purposes.
Problem statement
How might we educate users about the Reach so that they can easily understand the product and try it out?
Target Audience
Reach can benefit a wide target audience. This was narrowed down into the following:
Agencies, business owners, coaching business, consultants, financial advisors, real estate, restaurant business, personal trainers, and more.
Designed for Chrome Web Store
These images were created specifically for the Chrome Web Store, following its design guidelines and optimized for the best visual impact. Each one is tailored to stand out and look great on the Chrome Web Store.
Showcases the core value proposition with a bold headline and dynamic visuals.
Highlights ease of use and campaign creation with a clean, intuitive interface.
Demonstrates how simple it is to connect the tool with platforms like HubSpot.
Visualizes how real-time data enhances message relevance and context.
Displays tone selection options that help tailor messaging to different audiences.
Illustrates how users can pull from spreadsheets without hassle or extra steps.
Web Assets
These images were created specifically for their website, following its design guidelines and optimized for the best visual impact.
Visualizes multi-channel outreach by integrating ChatGPT, email, and SMS directly within HubSpot.
Demonstrates how past meeting notes are used to generate hyper-personalized outreach messages.
Highlights how CRM data and performance insights are connected for seamless campaign targeting.
Shows the campaign creation flow, including goal selection and message customization.
Social Media
A set of promotional social posts introducing Reach and inviting users to join the beta—highlighting ease of use and instant personalization.
Beta Launch Campaign
A set of promotional social posts introducing Reach and inviting users to join the beta—highlighting ease of use and instant personalization.
Product Hunt & Early Traction
Social proof and early traction—these posts highlight Product Hunt success and testimonials from early adopters to build trust and credibility.
CRM Data
Informative content aimed at educating users on how to leverage CRM data with Reach, paired with a strong call to action for beta access.
How To Guide: Reach on Hubspot
Step-by-step visual guides designed to help users install and activate Reach on HubSpot via the Chrome Web Store—perfect for onboarding content.
Workflow Solutions and Engagement
Engaging posts that address common pain points in personalized communication, encourage interaction, and promote Reach as a workflow solution.
